TikTok is introducing a new feature that permits them to cut down on the amount of AI-created content appearing in their timelines. This initiative comes as the platform disclosed that it now features more than 1 thousand million AI videos.
Trial and Implementation
The update is undergoing trials over the next few weeks before a full-scale rollout. This advancement comes amid a surge in AI-generated material, spurred by new content generation software.
AI Proliferation Online
Recent reports that nearly a tenth of the most rapidly expanding content creators on another major platform primarily display content made by AI. A considerable share of this content is deemed “AI slop”, a term for poor-quality, bulk-generated content that is typically nonsensical or dreamlike.
Based on user feedback that numerous viewers enjoy content made with AI tools, from AI artwork to educational videos, and we intend to provide users the ability to see more or less of that, depending on their own choices,” commented a platform representative.
Scale of AI Content
The platform shared that there are currently over a billion videos on its service identified as artificially created. Overall, more than 100 m media items are submitted to the app daily, making AI content a minor part of its overall inventory.
How to Adjust Settings
Members will be capable of limit or boost the level of AI-generated videos they view by accessing the “manage topic” feature in the app and selecting AI-made media. Other topics that currently be controlled under the setting cover current affairs, style, beauty, and dance.
AI Disclosure Rules
Its guidelines oblige creators to tag “realistic” AI-generated content, and it prohibits malicious deepfakes of well-known individuals or emergencies. Any believable AI video that is unmarked can be removed under its terms of service.
Furthermore, the app will henceforth attach an AI-generated tag to content produced via its own AI tools, or identified by an industry-wide initiative for identifying AI-generated material. This step is aimed to deter users from trying to bypass the labeling process.
Educational Initiatives
TikTok is furthermore introducing a two million dollar awareness program for experts and institutions to produce educational content about ethical AI use. This program will benefit charitable organizations dedicated to educating programming and robotics.
Platform Protection
The video-sharing app has supported its safety measures, following discussion over plans to make redundant a large number of review team members in Britain. It is planning to reduce a significant number of roles in its user protection division in the UK capital, with worker representatives and online safety experts expressing worry that people are being substituted by AI moderation.
A company official clarified that staff-based oversight would still have a role, but AI can protect employees by removing the most graphic content prior to it is viewed by staff. TikTok reported a 76% decrease in shocking and graphic content seen by content reviewers over the past year due to intervention by its AI tools.
“We think that it’s essential to balance humans and technology to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to minimize viewing of unsafe media as rapidly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
